Review: L’Oréal Colorista Burgundy Semipermanent Hair Dye

A couple of weeks ago I I was browsing through my local Drugstore when a bright colored stand caught my eye. It was for the new L’Oréal Colorista($9.99) hair dye. Now, I have naturally medium brown hair. So, usually I don’t pay much attention to hair dye because if I want to achieve a fun, bright color I have to bleach my hair. However, this dye claimed that it would color my brown hair  without bleach. I was sold.


After debating between teal and burgundy, I decided to go with burgundy because I was scared my hair would pull too green if I used the teal and I didn’t want to go to work with green hair. I was so hopeful because the girl on the box had such dark hair, and her color came out so vibrant.


First step, you have to wash your hair and let it dry. You also want to make sure you skip the conditioner.

Next, make sure to apply lotion to your face, ears and neck. This will keep the dye from turning your skin a different color. Also, make sure you cover any surface you don’t want to be damaged by dripping hair dye with a towel.


Now all you have to do is apply the dye. I found it was easiest to put on the gloves and squeeze the product into my palm. Then, I started at the top of my head and worked my way down to my roots.


Basically, I continued to squeeze the product in my hands and work it through my hair until the bottle was completely empty. Then, I twisted it into a top knot and let it sit for 45 minutes.


After the time is up, just rise your hair in cool water. Unlike permanent dye, the water will not run clear. So you want to continue to rinse your hair until the water is only tinted a light pink/purple color.

Finally, make sure to dry your hair completely before sleeping or going anywhere. This is because if your hair is wet, the dye can transfer. 

Here are my final result:


As you can see, the results aren’t nearly as bright as depicted on the box or bottle that held the dye. However, I definitly saw a lot more color when in direct sunlight.


I do have a few pros and cons about this product. My cons are that this isn’t as bright as I advertised and the dye gets all over the shower every time you hair is wet. However, it did give me a fun new color, was fairly easy to apply, and you don’t have to use the whole bottle at one time. This is fairly unique and fun because you can do your whole head, or play with multiple styles such as ombré, two tone, or highlights. If you don’t use the whole bottle, just close it and use again after it washes out.

Overall, I like the idea of this product. I think it is a fun way to play with bold colors and make a change without having any commitment or upkeep. It also doesn’t damage the hair since you are not having to use bleach.


What do you think? Does this sound like a product that you would want to try? If so, what color? Let me know in the comments below.

Happy Hump Day!

Xoxo Sammie 

  1. Everything EmmZeeBee Blog

    March 3, 2017 at 1:50 pm

    It does look nice, but like you said not the same as on the box! How many washed before the colour comes out?

    1. SammieSmiles

      March 3, 2017 at 3:13 pm

      So a majority of the color came out after about 4 washes, however my hair does have a slight purple tinge to it now. Luckily it doesn’t look bad, but I would use with caution

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